Design loops are the future.
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Bryan Zmijewski
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What does the robot need?
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My soccer coach drilled one thing into me… never kick to your teammate.
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Design thinking became infrastructure.
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Design as a process has been upended.
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"I want the double diamond design approach," asked no stakeholder.
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Everyone wants design impact.
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UX metrics measure the success of design outcomes.
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I've said every one of these with a straight face.
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Shared memory is the moat.
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Trust erodes when decisions ignore design inputs.
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Product design work has shifted.
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