Website interactions saw an 80% uptick and a 30% rise in new applications received. Here’s how we did it.

The university customer experienced a year-over-year improvement after employing continuous discovery to redesign its website. This process unfolded over ten weeks and involved a "Jump” each week. In each Jump, we collected 2,500 responses from various student audiences. This equated to feedback from about ~300 different students every week.