There’s never been a better time for design to have a bigger voice.

Design has an opportunity right now to play a more strategic role by tying directly to business goals, something that has traditionally lived with PMs. I’ve been loving a lot of what Marina Krutchinsky has been posting lately. One of her recent posts captures a struggle many designers face...misunderstanding why their feedback and pushback fail to land (https://lnkd.in/gFkDypPi).