Not all user engagement is equal.
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Human-Centered Design
Page 14 of 19
Product teams often get trapped in narrowly defined solutions.
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A user-centered design process requires blending critical and divergent thought.
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User-centered design isn’t possible without user-centered decision-making.
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The process of making great design can be very convoluted.
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Why is “obvious” so hard?
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Faster design decisions happen when you review user needs and stakeholder choices together.
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Every company wants to be customer-centric nowadays.
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Product feature factories evolve from a lack of customer advocacy.
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Sayers and doers make up the bulk of product teams.
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Your user experience is a reflection of your organizational structure.
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What users say they want isn't always what they truly need, and it might not reflect their behavior.
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