The insight fallacy is the mistaken belief that understanding the cause of a problem will solve the problem.
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Human-Centered Design
Page 13 of 19
Content analysis can be used to generate quantitative data from qualitative information.
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What you don’t design can’t hurt you.
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Figuring out what users need requires different methods.
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Effective design decisions revolve around users and require different inputs.
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Design decisions are about to shift significantly.
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Design decisions need consistency and repetition to build momentum.
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Design decisions get better when your team stays close to users.
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No good design deed goes unpunished.
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Designers unlock the value of products and services for users.
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Finding a user's “why” requires more than talking to users.
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Engage uninterested users with smart design.
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