Knowing users and knowing what users need is not the same thing.
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Human-Centered Design
Page 11 of 19
Measuring design is more than optimization.
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Data doesn’t have to define your design process.
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Design benefits from iterating with signals.
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Most design problems have been solved.
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Moving beyond design thinking means focusing more on measurement.
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Design gets it wrong most of the time.
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Design measurement is the way.
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Lead by design.
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Design is change.
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A sale is a sale is a sale.
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People often say what they think they should say.
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