Identifying user needs is just one part of making great products.
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Design Impact
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You can’t create design value without first seeing its impact.
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Design impact doesn’t come from perfection.
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Design impact comes from leverage.
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Design impact starts with great questions.
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Design impact only happens when design has influence.
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Design impact happens when user needs map to the business results.
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Design makes an impact when it supports business goals.
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Design makes an impact when it supports business goals.
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Design impact isn’t about narrowing options.
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Design decisions don’t create impact on their own.
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An output mindset limits design impact.
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