Who decides which design is better?
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Design Impact
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The largest design impact comes from doing things differently.
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Focusing on screens kills design impact.
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Design impact doesn’t happen without leverage.
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Design impact is the smallest set of decisions that change user behavior and move a business outcome.
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Design impact is shaped by your lens.
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What feels good isn’t the same as what works.
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AI hasn’t replaced product thinking.
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Design creates business impact.
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Design impact breaks in three places.
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Indecision kills design impact.
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Most design leaders want design impact.
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