Skip to content
Chief Instigator
About
-News
Work with Bryan
Speaking
Articles
-Topics
-Newsletter
Subscribe
About
-News
Work with Bryan
Speaking
Articles
-Topics
-Newsletter
Subscribe
Nov 13, 2025
2 min read
Human-Centered Design
Most teams misunderstand user needs.
Bryan Zmijewski
They think it’s what users say they want.
Share
Share
Share
Share
Share
Email
Copy
Read next
Most advice tells you to think before you do.
There’s more to user needs than asking customers what they want.
