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2 min read

Fast features are useless if users don’t feel value.

AI is shrinking production timelines. That means teams can now build faster than ever, but here’s the catch: most don’t know if they’re building the right thing. Feedback loops are slowing, and validation is getting harder, not easier, with AI outputs. Over the last week, I’ve swapped 10 emails with product and design leaders, all pointing to the same problem.