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Chief Instigator
2 min read AI in Product & UX

Even though market research and market validation aim to inform different aspects, their overlapping areas might lead to challenges when you increase the velocity of customer feedback.

I appreciate Alberto Savoia's straightforward approach to distinguishing between market research and validation. His clear perspective simplifies the process of building an effective customer strategy. (https://lnkd.in/gqknSkgf ) We indeed want to separate what people say by what they do.

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