We're getting closer to launching Helio Glare, our open data-informed design framework. A key focus is connecting design metrics to business results.
In it, we show you how to use a design metrics tree built with UX metrics.
This structures how UX metrics influence broader product and business outcomes. Here’s how it connects:
UX metrics as the foundation
↳ UX metrics like desirability, comprehension, usefulness, sentiment, usability, and success act as the leaves of the metrics tree. These represent the measurable aspects of user experience that indicate how well a design performs in terms of user perception, interaction, and effectiveness.
Design initiatives as the branches
↳ Concept areas bridge UX metrics and product performance. These represent specific design initiatives: changes, optimizations, or experiments in design that are directly influenced by UX metric insights.
Example: If usability scores are low, a design initiative might focus on streamlining navigation or reducing cognitive load. If desirability is lacking, the initiative could involve refining branding elements or UI aesthetics.
Product metrics as the trunk
↳ Product metrics are most impactful with multiple design initiatives. They measure how well these initiatives contribute to product success, such as engagement rates, task completion, or feature adoption.
Business metrics as the roots
↳ Business metrics ground the design work in measurable business outcomes like revenue, retention, conversion rates, or customer lifetime value (CLV).
Great user experiences make products perform better, which leads to business success. A well-structured design metrics tree connects UX efforts to business goals.
Design metric trees help teams:
→ Focus on UX improvements that drive business results
→ Show why investing in design makes business sense
→ Continuously improve design by measuring UX
We’ve found this approach especially useful for teams to align design with business strategy. We use Helio to collect metrics and ensure the design isn’t just about looks—it’s measurable, impactful, and supports business growth.
As Jodah Jensen shared with me, "we’re actually prompting the business to define what success looks like in the first place."
Let's connect!
Find me here:
Bryan Zmijewski