We've been discussing what makes a KPI in our company. A Key Performance Indicator measures how well a person, team, or organization meets goals. It tracks performance so we can make smart decisions.
But what’s a Design KPI?
Let’s take an example of a design problem. Consider an initiative to launch a new user dashboard to improve user experience, increase product engagement, and drive business growth.
Here might be a few Design KPIs with ways to test them:
→ Achieve an average usability of 80% within the first three months post-launch. Measurement: Conduct user surveys and collect feedback through the dashboard's feedback feature using the User Satisfaction Score.
→ Ensure 90% of users can complete key tasks (e.g., accessing reports, customizing the dashboard) without assistance. Measurement: Conduct usability testing sessions before and after the launch, analyzing task completion rates.
→ Reduce the average time to complete key tasks by 20%. Measurement: Use analytics tools to track and compare time spent on tasks before and after implementing the new dashboard.
We use Helio to get early signals into UX metrics before coding the dashboard. This helps us find good answers faster and reduces the risk of bad decisions. It's a mix of intuition and ongoing, data-informed processes.
What’s a product and business KPI, then?
Product KPI:
→ Increase MAU (Monthly Active Users) by 15% within six months post-launch. Measurement: Track the number of unique users engaging with the new dashboard monthly through analytics platforms.
→ Achieve a 50% feature adoption rate of new dashboard features (e.g., customizable widgets, real-time data updates) within the first quarter. Measurement: Monitor the usage of new features through in-app analytics.
Business KPI:
→ Drive a 5% increase in revenue attributable to the new dashboard within six months. Measurement: Compare revenue figures before and after the dashboard launch, focusing on user subscription and upgrade changes.
This isn't always straightforward! I'm curious how you think about these measurements.
Let's connect!
Find me here:
Bryan Zmijewski