Design, with or without research, is still guessing.
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User Research
Page 5 of 5
Explore or ignore market research — what's the right choice?"
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Concept testing reveals patterns that make a product feel intuitive.
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Multivariate concept testing reveals hidden user behaviors and patterns.
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Decoding and parsing research lingo for product and marketing peeps, part 2.
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Continuous discovery thrives with intuition when using the rigor of consistent, high-volume testing and the clarity of real-time feedback.
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Product strategy is filled with a bewildering assortment of research jargon.
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Design is the perfect driver to create research momentum.
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A beer, nine no-shows, and a 2 am work session ended traditional user testing for us.
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Implementing continuous discovery and research demands a team effort, a shared vision, and a strong champion.
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