Analytics tells you the what. User research reveals the why.
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User Research
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Testing with users sharpens decisions when problems are clearly defined.
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Time plays a factor in the value of research.
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Fast and slow research reveals insights in different ways.
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Iterative user research benefits from a mix of fast and slow approaches.
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Research democratization is encouraging advocacy rather than having everyone do user research.
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Hearing what users say creates intrigue for further research.
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User research can't tell you what to design.
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Design ideas can be strengthened with a designer’s intuition and iterative user research.
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Continuous research and iterative approaches help product designers break away from rigid processes.
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Is testing something different than research?
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Is time weighing on the value of research?
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