Design is more than what feels right.
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Human-Centered Design
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Design isn’t a choice between intuition and data.
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Most teams don’t need more ideas.
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Measuring design is an opportunity.
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Here to there? Stay close to your users.
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Great design feels right and works well.
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Design influence goes beyond just focusing on users.
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Feelings drive much of design.
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Design changes how people behave.
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Design needs to be measured.
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Design is evolving.
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“Did the user complete the task? Yes? Great!”
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