Companies can’t be customer-centered without investing in content design.
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Human-Centered Design
Page 16 of 19
“Analysis is the natural enemy of creativity.”
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Teams adapt their approach in response to a vision and user feedback.
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Beware of the lollipop of mediocrity, lick it once, and you suck forever!
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Steering stakeholder feedback requires flexibility and understanding of users.
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Laziness shouldn't be confused with procrastination or idleness.
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The awareness of being videoed transforms our behavior.
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It would be “a lot of work” to change it now.
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Ideation falters when faced with the impression of backsliding.
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Companies do not spend enough time on ideation.
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Why do we view the midpoint of our projects as a make-or-break moment?
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Design is the test.
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