Companies confuse what customers want with what they need. They often ignore both.
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Human-Centered Design
Page 15 of 19
Most design problems begin as minor flaws.
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Stakeholders stay invested when they are empowered.
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The best design is cross-functional.
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He who controls the feedback controls the design.
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Ideation generates significant value in design.
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The way out of high-stress, low-output design paradoxically requires adding more stress.
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Post-launch numbers aren’t there to celebrate you.
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Post-launch numbers aren’t there to celebrate you.
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Innovation requires discomfort.
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Collecting feedback in the product design process requires context.
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Data before you build.
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