Design breaks when we mistake familiarity for understanding.
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Human-Centered Design
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Teams talk past each other because they start with solutions.
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Design is how we make things work.
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Function over form.
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Design is for people.
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Good design is rarely simple.
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There’s more to user needs than asking customers what they want.
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Most teams misunderstand user needs.
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Most advice tells you to think before you do.
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Design doesn’t break when it’s small. It breaks with growth.
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Design changes how people behave.
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There’s more to user needs than asking customers what they want.
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