Design’s biggest lie is that process equals progress.
2 min read
paid
Page 8 of 42
User research is often a waste of time.
2 min read
paid
Design’s mandate is shifting fast.
2 min read
paid
Design impact comes from leverage.
2 min read
paid
Design is a connector.
2 min read
paid
Design is simple with focus. Focus is hard though.
2 min read
paid
Journey maps are all made up.
1 min read
paid
The customer journey is never a straight line.
2 min read
paid
Coming soon
The right signals drive system thinking.
2 min read
paid
Complexity is what derails product design.
1 min read
paid
UX metrics tell you what happened. Signals tell you what to do next.
1 min read
paid