Chief Instigator (Page 35)

Chief Instigator

Page 35 of 39

The secret to any creative project is to convince everyone that there's a red line as you navigate the dotted line.

Jan 13, 2024 2 min read paid

Product managers can learn a lot from comedians.

Jan 13, 2024 2 min read paid

Multivariate concept testing reveals hidden user behaviors and patterns.

Jan 12, 2024 2 min read paid

Hot take: Customer discovery is required to avoid business incompetence.

Jan 11, 2024 1 min read paid

Curiosity fuels customer discovery. T-shaped people ensure its effectiveness.

Jan 10, 2024 1 min read paid

Decoding and parsing research lingo for product and marketing peeps, part 2.

Jan 9, 2024 1 min read paid

Continuous discovery thrives with intuition when using the rigor of consistent, high-volume testing and the clarity of real-time feedback.

Jan 8, 2024 2 min read paid

Customer's desires often mask their true needs.

Jan 6, 2024 2 min read paid

Embracing the power of our gut feelings can open the door to extraordinary product decisions.

Jan 6, 2024 2 min read paid

Strained working relationships can be revitalized with an audience.

Jan 5, 2024 2 min read paid

Before Design Thinking, there was Needfinding.

Jan 4, 2024 2 min read paid

Product strategy is filled with a bewildering assortment of research jargon.

Jan 3, 2024 1 min read paid