The challenge of aligning the customer journey isn’t new.
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Page 10 of 39
Great design feels right and works well.
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Design influence goes beyond just focusing on users.
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Feelings drive much of design.
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Design changes how people behave.
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Design needs to be measured.
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Design is evolving.
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Business decisions shape design around today’s problems.
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Designers say “users.” Business leaders say “customers.”
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Design impact isn’t about narrowing options.
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“Did the user complete the task? Yes? Great!”
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Design decisions don’t create impact on their own.
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