Design’s mandate is shifting fast.
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Bryan Zmijewski
Page 5 of 39
Design impact comes from leverage.
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Design is a connector.
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Design is simple with focus. Focus is hard though.
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Journey maps are all made up.
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The customer journey is never a straight line.
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Coming soon
The right signals drive system thinking.
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Complexity is what derails product design.
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UX metrics tell you what happened. Signals tell you what to do next.
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The big insight you’re chasing isn’t worth it.
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Design needs new ideas.
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