A complete design process isn’t required to create value.
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Bryan Zmijewski
Page 22 of 39
How you engage in design collaboration makes a difference.
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To insight or not…
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Ideation should rely on a data-informed design process.
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Measure your way to influence.
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Knowing users and knowing what users need is not the same thing.
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Measuring design is more than optimization.
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Data doesn’t have to define your design process.
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Design benefits from iterating with signals.
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Most design problems have been solved.
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Moving beyond design thinking means focusing more on measurement.
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Design gets it wrong most of the time.
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