Winning investment takes more than doing effective user research.
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Bryan Zmijewski
Page 20 of 39
Track customer UX metrics during design to improve business results.
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Ideation tests our assumptions, but its value lies in generating ideas.
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Design value comes from less than 5% of decisions.
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Stakeholders don’t want insights.
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Design value is hard to create with executive stakeholders.
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Creating design value requires a simple playbook.
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Understanding user behavior isn’t a data point, survey, or interview.
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Win stakeholder support by focusing on these three design areas.
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The biggest design impact happens in the middle of the process.
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Design teams must not overlook lagging indicators.
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Design requires knowing how users process their environment.
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