It’s easy to get overwhelmed by numbers, data, and tracking.
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Bryan Zmijewski
Page 17 of 39
Measurement works best when it stays top of mind.
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Design iteration can get messy.
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Design intent and user intent are frequently at odds.
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Iteration drives design impact.
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The most accurate answer to design questions is often 'It depends.'
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Measurement doesn’t define Design.
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Improving product metrics starts with understanding users.
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The value of design often gets lost in translation.
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Good design is rarely simple.
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Talking to users isn’t the only way to uncover their why.
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"We don’t have time for this long research process."
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