Designers say “users.” Business leaders say “customers.”
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Bryan Zmijewski
Page 15 of 43
Design impact isn’t about narrowing options.
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“Did the user complete the task? Yes? Great!”
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Design decisions don’t create impact on their own.
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A design strategy doesn’t have to be complicated.
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Great design reviews drive your product vision.
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Balancing user needs and business goals is a myth.
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User-centered design only works when teams stay aligned.
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Design is responsible for shaping user experiences.
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Your users have the answers you need.
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Design helps us imagine futures that don’t exist yet.
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Leading design isn’t about jumping to solutions.
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