Good design starts with the right research.
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Bryan Zmijewski
Page 12 of 42
Design doesn’t have to be a guessing game.
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There’s more than one way to collaborate in design.
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Design is more than what feels right.
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Design isn’t a choice between intuition and data.
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Design impact happens when user needs map to the business results.
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Most teams don’t need more ideas.
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Testing user outcomes can reveal what users actually need.
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User needs and business goals rarely align on their own.
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Design makes an impact when it supports business goals.
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Design makes an impact when it supports business goals.
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Measuring design is an opportunity.
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