Chief Instigator

Articles

Page 40 of 44

Continuous discovery thrives with intuition when using the rigor of consistent, high-volume testing and the clarity of real-time feedback.

Jan 8, 2024 2 min read paid

Customer's desires often mask their true needs.

Jan 6, 2024 2 min read paid

Embracing the power of our gut feelings can open the door to extraordinary product decisions.

Jan 6, 2024 2 min read paid

Strained working relationships can be revitalized with an audience.

Jan 5, 2024 2 min read paid

Before Design Thinking, there was Needfinding.

Jan 4, 2024 2 min read paid

Product strategy is filled with a bewildering assortment of research jargon.

Jan 3, 2024 1 min read paid

Theoretical saturation is more important than statistical significance in continuous discovery.

Jan 2, 2024 2 min read paid

Ideation aims to arrive at the simplest and most cost-effective solution to address the user needs.

Jan 1, 2024 2 min read paid

Dialectic thinking is the most undervalued skill in product leadership.

Dec 31, 2023 2 min read paid

AB tests are where product ideas go to die.

Dec 29, 2023 2 min read paid

Data-informed decision-making goes beyond product analytics.

Dec 28, 2023 2 min read paid

Design is the perfect driver to create research momentum.

Dec 27, 2023 2 min read paid