The top design skill now is calling out BS.
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Ux metrics are not hard to use.
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There’s never been a better time for design to have a bigger voice.
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Design loses influence when it does not own its data.
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Design impact breaks in three places.
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Design has a data ownership problem.
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People decide whether to trust AI results almost instantly.
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How much better?
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Design needs to collect 10x more metrics.
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Design rarely gets credit.
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Design often treats metrics like oil and vinegar.
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Designers see user risk before the data shows up.
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