There’s more to user needs than asking customers what they want.
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Articles
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Most teams misunderstand user needs.
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Data after launch? Too late.
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Design impact doesn’t come from perfection.
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You can’t simplify your way out of complexity.
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Most teams say they build value for the user. Few can prove it.
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Most teams track metrics. Few track needs.
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Most design collaboration fails before it even starts.
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Design can speak for itself.
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Consensus kills design.
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Design’s biggest lie is that process equals progress.
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User research is often a waste of time.
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