Research is not the deliverable.
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Steering stakeholder feedback requires flexibility and understanding of users.
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The most influential researchers and product managers design.
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Laziness shouldn't be confused with procrastination or idleness.
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Usability testing and user research are changing.
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The awareness of being videoed transforms our behavior.
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Less talking, more doing – capturing behavioral data produces better UX metrics.
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Failure is a natural part of the process.
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It would be “a lot of work” to change it now.
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The sunk cost fallacy significantly impacts how we handle experimentation and user feedback.
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Ideation falters when faced with the impression of backsliding.
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Companies do not spend enough time on ideation.
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