Design teams must evolve their ideation methods to create greater impact.
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Innovation requires discomfort.
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Present research as an investment, not a necessary task for its own sake.
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Who drives the feedback loop matters more than the research methods, design process, or tools.
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Who drives the feedback loop matters more than the research methods, design process, or tools.
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Collecting feedback in the product design process requires context.
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Collecting feedback in the product design process requires context.
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Data before you build.
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Data before you build.
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Companies can’t be customer-centered without investing in content design.
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Do you use research methods or methods backed by research?
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“Analysis is the natural enemy of creativity.”
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