Design value increases with greater investment in testing.
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Page 23 of 42
Align design decisions with business goals and user needs.
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Winning investment takes more than doing effective user research.
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Track customer UX metrics during design to improve business results.
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Ideation tests our assumptions, but its value lies in generating ideas.
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Design value comes from less than 5% of decisions.
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Stakeholders don’t want insights.
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Design value is hard to create with executive stakeholders.
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Creating design value requires a simple playbook.
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Understanding user behavior isn’t a data point, survey, or interview.
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Win stakeholder support by focusing on these three design areas.
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The biggest design impact happens in the middle of the process.
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