User needs and business goals rarely align on their own.
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Page 14 of 44
Design makes an impact when it supports business goals.
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Design makes an impact when it supports business goals.
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Measuring design is an opportunity.
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Here to there? Stay close to your users.
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The challenge of aligning the customer journey isn’t new.
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Great design feels right and works well.
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Design influence goes beyond just focusing on users.
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Feelings drive much of design.
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Design changes how people behave.
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Design needs to be measured.
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Design is evolving.
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